GO will replacing the brands and respective logos of Maltacom, Maltanet, Multiplus and go mobile. The company also announced that three the new brand descriptors, namely, GO Plus, GO Business and GO Mobile.  

GO Plus covers services provided to residential customers at their homes and encompasses the fixed line business, broadband Internet, as well as digital television.

GO Business addresses business customers. In addition to fixed voice, broadband and television, GO Business covers also co-location and hosting services. GO Business provides complete and personalised solutions for the requirements of businesses, both small and medium sized as well as large enterprises and corporations. GO Mobile encompasses the mobile communications for both residential and business customers.  

GO’s Chief Executive Officer David Kay announced a number of key deliverables related to GO. The first will be the opening of the GO flagship store in Psaila Street, Birkirkara on Tuesday. This outlet will be selling GO’s quad-play offerings, and will be accepting payment of all bills.  

In addition, GO Plus and GO Business customers will have access to a single 24x7 Single Customer Care number - 8007 2121. GO Mobile’s 146 and 79 222 146 will remain operative. GO also launched its new portal.  

Chairman Sonny Portelli said “This is an important milestone in this company’s history. Since being privatised last year, a number of changes have taken place to ensure that our organisation places the customer at the centre of all our operations. The rebranding into GO will ensure that we can communicate in a more effective way, now that we are a quad-play organisation.”  

For the time being, Maltacom p.l.c. will remain the registered company name and the company will continue to be listed in the local and foreign stock exchanges as Maltacom p.l.c., until this is eventually changed during a general meeting of the company’s shareholders.