Eurovision to go to Asia and back
By MaltaMedia News
Sep 23, 2008 - 3:42:50 PM
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The European Broadcasting Union (EBU) has announced that the Eurovision Song Contest format was purchased by Asiavision Pte. Ltd., to hold the first ever Asiavision Song Contest in mid-2009. 15 countries are expected to participate in the contest.
Targeting the most populous region in the world with more than three billion people the show has a potential audience of over 500 million viewers. Naturally, a number of broadcasters have indicated their desire to be the Host Broadcaster for the first ever Asiavision Song Contest.
“The format is highly suited to the Asia region and its people who love popular music and have a strong national pride", says Andreas Gerlach, CEO of Asiavision Pte. Ltd. "Asia today is all about competition, economically and politically. The Song Contest is a friendly competition between cultures. Like in Europe, the universal language of music will help to bring people closer together and nurture mutual understanding in the region," Gerlach believes.
The annual song contest is planned to be a six-month regional and national tournament culminating in the Grand Final. The song contest will be distributed in the following countries: China, Cambodia, Hong Kong, India, Indonesia, Japan, Laos, Macao, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Meanwhile, every week a contestant from the 2008 contest will appear in Carramba! Che fortuna, hosted by Raffaella Carrà on RAI UNO. Ironically, Italy has not participated in the festival since 1998.
For more detailed information about Malta's participation in the
Eurovision
Song Contest see EurovisionMalta.com.
© Copyright 2008 by MaltaMedia.com
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