Melita Cable plc announced on Friday the launch of a new
digital sports channels format to come into effect on August 1st 2007. The new digital sports channel
will include three separate packages.
Package 1: Melita Sports – Channel 700
Melita Sports is a single sports channel including a variety
of different sporting events including Live and Exclusive matches from the Barclays
Premier League, Italian Serie A, UEFA Champions League and Spanish Primera Liga
amongst others. The flagship channel will also include a selection of magazine
shows covering Tennis, Wrestling, Cricket, and football highlight and preview
programmes. The schedule will transmit predetermined live football.
Melita Sports is available as an optional single channel
service to all digital customers at Lm5.15/€12 per month.
Package 2: Melita SportsXtra – Channels 700 – 707
Melita SportsXtra is an additional seven (7) channel package
exclusive to Melita Sports customers. SportsXtra will deliver Super
Saturday and Super Sunday Live football throughout the season as well as First
Choice scheduling of all simultaneous live events. The service will also
include ATP Masters Series, 2007 Rugby World Cup, Formula One and WWE Wrestling
Melita SportsXtra is a must-have-service for the die-hard
enthusiast available to digital customers at – Lm8.16/€19 per month. Customers
subscribed to SportsXtra will also receive the Football Club Channels as a
Package 3: Football Club Channels – Channels 800 – 805
The Football Club Channels namely MUTV, Chelsea TV, Juventus
Channel, Inter Channel, Roma Channel and Milan Channel, will be available to
all digital subscribers as an optional pay service. All Melita Digital
subscribers can enjoy the football channels 24 hours a day without the need to
being subscribed to either Melita Sports or Melita SportsXtra. The cost of the
Football Club Channels as a separate package is – Lm3.01/€7 per month.
All Melita Sports customers will automatically convert to
Melita SportsXtra i.e. channels 700 to 707 from August 1st 2007 at the cost of Lm8.16/€19 per month.
This will also include the Football Club Channels on channels 800 – 805 at no
additional charge. Customers who subscribe to the analogue Sports Channel,
namely Channel 47 and 48 will continue to receive standard programming
including select fixtures from the newly acquired Serie A and will be charged
Lm8.16/€19 per month .
Another first for Melita - Melita Sports HD
Melita will be testing its High-Definition (HD) service from
August 2007 with an array of football games. High Definition TV (HDTV)
offers images that are up to four times the number of pixels as conventional
television, allowing near-cinematic picture quality, and incorporates richer
stereo sound. It's a step change in television technology which provides far
clearer and more detailed pictures than normal "standard definition"
digital TV service. Melita will be transmitting two games of the Barclays
Premier League and is working towards providing HD transmissions for Italian
Serie A, UEFA Champions League and Spanish Primera Liga games.
More details on Melita’s HD trial will be made available in
the coming weeks. Should you wish to participate in the trial go to www.melitasports.com